- Dreame is a Chinese manufacturer of TVs, hairdryers and more
- The company announced Dreame Automotive at the IAA Mobility Show
- A full concept of the Bugatti rival will go on display at CES 2026
A Chinese manufacturer of robotic vacuum cleaners, air purifiers, hair dryers and televisions has stated that it will launch into the automotive market next year, with its first ultra-luxury pure-electric product scheduled to go on sale in 2027.
While it is not unusual for Chinese companies to pivot from other industries into EVs (BYD used to make rechargeable batteries for consumer tech products, for example), it is rare for a company to attempt to take on supercar royalty with its first model.
Yu Hao, Founder and CEO of Dreame Technology, has stated that the company will unveil a concept version of its Bugatti-rivaling EV at next year’s Consumer Electronics Show in Las Vegas, with a production version ready as early as 2027.
So far, all we have seen are a handful of early renders that, if we are to be polite, look like somebody has punched “stretched Bugatti Chiron” into an AI image generator and distributed the results.
Sent over email by the company’s UK-based PR firm, the ‘renders’ feature wayward cloned bushes in the background, wheels that defy the laws of physics and what appears to be three rows of seats inside.
The interior images are also choc-full of AI image generation easter eggs, including garbled iconography, surfaces that magically change material and mis-matching door handles.
It is common practice for established automotive brands to reveal conceptual imagery of upcoming models or designs studies, but very few look as amateurish as these.
What’s more, it looks so much like a Bugatti’s back catalogue that the VW-owned brand is likely to launch a law suit if this thing goes on public display in its current form.
It was all a Dreame
Despite the lazy renders, Dreame says that it is 100% committed to an automotive future, stating that the company has been considering a manufacturing site in Germany to “leverage the region’s mature localized supply chain for key automotive components”.
There are very few details about the car itself, other than it will be ultra-luxurious and leverage the company’s deep technological expertise.
Dreame says that unlike traditional luxury cars, Dreame’s EV will feature “AI-driven designs focused on vitality and scalability, pioneering intelligent interaction to enhance the user experience”.
That is the dictionary definition of word soup, but the company claims it has filed 3,155 patents globally and submitted a total of 6,379 applications, although it isn’t clear whether that relates to its consumer technology business or its plans to dominate the luxury EV market.
What’s more, this reflects badly on the Chinese automotive industry as a whole, as most brands have been working overtime to establish themselves as serious propositions, rather than something that pumps out cheap imitations of western brands.
All eyes are on CES 2026 to see if the Dreame becomes a reality, what it will actually look like and how angry Bugatti will be.
